Marc Lore: Diapers as loss leaders drive traffic, customer satisfaction validates business models, and optimizing shipping is key to e-commerce success | How I Built This

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Diapers.com thrived by turning low-margin products into customer magnets despite Amazon's aggressive pricing tactics. Key takeaways

Retailers often use diapers as loss leaders to attract cus… [+8443 chars]

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Marc Lore: Diapers as loss leaders drive traffic, customer satisfaction validates business models, and optimizing shipping is key to e-commerce success | How I Built This

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