Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1 - CNBC

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Formula 1 cars and a circuit made with Lego are displayed at the 2025 Canadian International AutoShow at the Metro Convention Centre in Toronto, Feb. 21, 2025. Lego is rebuilding how consumers engag… [+6434 chars]

Sarah Whitten

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Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1 - CNBC

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Sarah Whitten

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