Jon Lewis

Articles by Jon Lewis

MLB Field of Dreams returns with steep viewership decline in Netflix debut - Sports Media Watch

Sports August 19, 2026

The MLB Field of Dreams game returned after a four-year hiatus with a steep decline in viewership in its Netflix debut. Last Thursday’s Phillies-Twins Major League Baseball β€œField of Dreams” ga...

Knicks’ coronation averages 24.5 million, capping most-watched NBA Finals since 1998 - Sports Media Watch

Sports June 18, 2026

The New York Knicks ended a 53-year championship drought in front of the largest NBA audience in a decade, capping what is officially the most-watched NBA Finals since the days of Michael Jordan. SaοΏ½...

FOX, NBC, get two of ex-ESPN games at center of NFL media rights talks - Sports Media Watch

Sports May 13, 2026

The NFL is indeed set for additional broadcast television inventory this coming season, with FOX and NBC receiving some of the ex-ESPN inventory that at one point was earmarked for YouTube. The NFL οΏ½...

NBA regular season audience sees marked increase in year one of rights deal - Sports Media Watch

Sports April 17, 2026

The first year of the new NBA media rights deal delivered a sizable increase in viewership. The 2025-26 NBA regular season averaged 1.78 million viewers across the league’s primary media partners E...

NCAA men’s title game audience up despite move from broadcast to cable - Sports Media Watch

Sports April 10, 2026

Perhaps it is too early to write the obituaries for championship sporting events on cable. Monday’s Michigan-UConn NCAA men’s basketball tournament national championship averaged an 8.8 rating an...