Aarian Marshall

Articles by Aarian Marshall

Tesla’s Make-or-Break Cybercab Had a Quiet Debut - WIRED

Business September 5, 2026

A Tesla launch event tends to cause a hoopla. Fans crowd into an event space; loud electronic beats are the warm-up act. Finally, the star himself, the ringmaster of this electric circus, CEO Elon MuοΏ½...

Tesla’s Door Handles Lead to Its Biggest Recall Yet - WIRED

Business August 23, 2026

Government regulators have spent the last year asking serious questions about Teslas electronic, retractable door handles, a cool-looking automotive design flourish that has since been imitated by plοΏ½...

Uber’s Autonomous Vehicle Strategy: Slow Their Adoption - WIRED

Business July 13, 2026

A decade ago, then-Uber CEO Travis Kalanick said he saw autonomous vehicles as an existential threat to the ride-hail company's business model. What would happen if we werent a part of that future? οΏ½...

Southwest Airlines Says Bye to Open Seatingβ€”and Hello to Boarding Complexity - WIRED

Business January 28, 2026

What is the best way to cram people into a tin can in the sky? For five decades, Dallas-based budget airline Southwest made its reputation on its unique open seating policy. Savvy passengers who cheοΏ½...

Elon Musk Sure Made Lots of Predictions at Davos - WIRED

Business January 24, 2026

Elon Musk, the richest man on earth, is very good at making money. His track record of predicting the future is less stellar. Through the years, Musk has made several outlandish forecastsabout self-οΏ½...