Aarian Marshall's Articles

Uber’s Autonomous Vehicle Strategy: Slow Their Adoption - WIRED

Business July 13, 2026

A decade ago, then-Uber CEO Travis Kalanick said he saw autonomous vehicles as an existential threat to the ride-hail company's business model. What would happen if we werent a part of that future? �...

Southwest Airlines Says Bye to Open Seating—and Hello to Boarding Complexity - WIRED

Business January 28, 2026

What is the best way to cram people into a tin can in the sky? For five decades, Dallas-based budget airline Southwest made its reputation on its unique open seating policy. Savvy passengers who che�...

Elon Musk Sure Made Lots of Predictions at Davos - WIRED

Business January 24, 2026

Elon Musk, the richest man on earth, is very good at making money. His track record of predicting the future is less stellar. Through the years, Musk has made several outlandish forecastsabout self-�...

Aarian Marshall

Articles by Aarian Marshall

Uber’s Autonomous Vehicle Strategy: Slow Their Adoption - WIRED

Southwest Airlines Says Bye to Open Seating—and Hello to Boarding Complexity - WIRED

Elon Musk Sure Made Lots of Predictions at Davos - WIRED

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