Trick the Brain, Taste the Reward: How Expectations Rewrite Sweetness - Neuroscience News

Trick the Brain, Taste the Reward: How Expectations Rewrite Sweetness - Neuroscience News
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Summary: The pleasure we get from a sweet drink might have more to do with our expectations than the actual ingredients. A new study reveals that the brain’s reward system can be “tricked” into enjoy… [+7020 chars]

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